Digital marketing skills are critical, not only to those actually working in the field but also to entrepreneurs. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in a changing market. The most successful founders have a working knowledge of each aspect of the business and can provide knowledgeable oversight of digital marketing campaigns
1. WordStream’s PPC University
WordStream, to help build your PPC and digital marketing skills, spending billions of dollars on PPC advertising, and over the years, they’ve consistently found that small to medium-size businesses struggle to manage their accounts in a way that’s cost-effective, and generates strong results. PPC is a totally free online learning resource created by my own former company Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.
Access a number of webinars and white papers to enhance your digital marketing knowledge – and best of all, everything’s mobile-friendly so you can learn on your own, whenever you have time.
2. Google Online Marketing Challenge
The Marketing Challenge is an online course, with modules covering introductory digital marketing, search advertising, search engine marketing, social, analytics, and video, display advertising, mobile, making it one of the more comprehensive courses for beginners.
If you’re looking for a free online digital marketing course with a competitive angle, and a real-world experience element, this is a great option. Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge
Google gives learners a $250 AdWords budget to use over a three-week period, to use to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.
3. Inbound Digital Marketing Course Plus Official Certification
Over 4.5 hours of instruction in 38 lectures are included in the low, low course price of completely free. Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy.
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HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy.
After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show that they’ve expanded their marketing skills with HubSpot Academy.
4. Social Media Quickstarter Digital Marketing Course
Learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogging, and online listings and reviews sites.
The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action. Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, in order to maximize the impact of both channels.
5. Alison Free Diploma in E-Business
Alison was founded in 2007 and was the first MOOC (massive online open course) provider. Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge.
Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.
Developed by free online courses pioneer Mike Feerick, And, of course, if you want to make yourself truly invaluable to any organization (including your own startup), you need to learn how to code.
These five courses will each give you a heap of pointers on how to improve your digital marketing knowledge and performance, putting you on track to maximize your results.