Benefit and Important of paid advertising

Paid advertising for better and improve traffic

Digital marketing there are a lot of ways now to promote and grow your brand. One of which is called a paid advertising campaign.

What is Paid Advertising?

Paid advertising as “any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. Paid advertising is everywhere and as a marketer or a business owner, whether you have tried several paid ads before or thinking of trying it yours for your brand.

You may have seen it as you scroll your feed or as you have looked for things in a search engine or even encountered it in video you were watching.

The aim of paid advertising is to generate leads and sales for your brand by reaching as many users as possible. The other aim of paid advertising is as it reaches the maximum number of potential customers, your brand awareness also widens.

Types of Paid Advertising

Search Engine Marketing

SEM allows you to buy traffic in paid listings. Pay-Per-Click (PPC) or Sponsored Search Results Local SEO. The most effective ways to promote your products and grow your business.

Social Media Ads

These are advertisements placed on different social media platforms:

Social networking (Facebook, LinkedIn, Google+)

Microblogging (Twitter, Tumblr)

Photo sharing (Instagram, Snapchat, Pinterest)

Video sharing (YouTube, Facebook Live, Periscope, Vimeo)

Depending on your target audience, these type of paid ads have been considered one of your wisest paid move as there about 3.5 billion people on social media in 2019.

Display Ads

The “box” you usually see on a website that stands out from the rest of the display and often feature a brand, product image and a call-to-action (CTA) for potential customers.

Paid advertising for better and improve traffic

Benefits of Paid Advertising


These metrics are essential to know if your paid ads are effective with paid ads you can track your metrics. You can check impressions or how many times you were shown on the screen, you can know your click rate and click-through rate or the number of people who clicked your ad to learn more and the percentage of people who were served by your ad. You can even know your conversion rate, your cost per conversion and even your quality score.

Target and Reach

The most beneficial thing in paid advertising is its ability to precisely target your ideal audience. It is very specific and allows you to tap potential visitors who might be interested in your brand and be converted into sales.

Cost effective

 Digital marketing channels lets you reach a wide audience yet you spend little or sometimes nothing at all. Depending on your objectives, you can run a social media advertisement to let your content reach your target market and spend just an average of 3$.   If your aim is to drive website traffic, you will incur a cost-per-click or CPM for impressions. Pay only when people click or watch your ad therefore no money is wasted.

Retargeting Campaign

Internet technology allows you to interact with people whom you’ve previously engaged with. You can the audience who have clicked your ad and you can send them a follow up through another ad. This feature is cost-efficient as you will not spend your money on consumers who aren’t interested in your products or services.

Improve your performance in real-time

Since paid advertisement allows you to track and analyze your metrics and analytics fast and accurately. You can even edit your ads’ performance while it runs and gauge if it has been effective or not. If it is effective, you can keep it and when it is not, you can always go ahead and edit it until it turns into a powerful tool to elevate your brand.

Ignored Ads

Since customers are in control of which online ads are appealing to them, they can choose what to click and if they will respond to it. Prospect clients sometimes avert any form of online ads they encounter, bypass ads in online videos.

Technical Problems

Since online ads are technology dependent, when presented with technical issues, it fails to send their messages across the target audience. If an advertisement is also not optimized to all devices, it may experience a viewing problem and will prompt the targeted market to ditch it and pay no more attention. This is also another lost opportunity.

At times, it’s complicated

The different channels to place your online advertisement may be a bit confusing and complicated especially for beginners.

Tight competition

With the number of people spending time on the internet every single day, you have a wide potential to reach prospects that can be converted into sales. However, there are a lot of competitors. Social media marketing has even become a battlefield nowadays and in order for your ads to survive, you need to spend more.

So, Is It Still Worth It?

Well, the answer to that is still a resounding “yes”.

Online ads are one of the most essential things to keep your business afloat and survive the stiff competition. Depending on your need, you can tailor fit each of your advertising tactics. You can choose the platform, the type and even the audience you wish to send your message across.

General FAQs

What is Paid advertising for better and improve traffic?

Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner. with paid advertising, you can get better traffic with a well-paid advertisement you can rank high both in google and other social networks

Does pay per click advertising work?

In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.

Is paid advertising worth it?

Paid advertising might be an excellent advertising solution for many businesses, but you always need to be aware of your ROI. If you’re spending $1000 a month to make $10, then it’s probably not worth it and should look at ways you can decrease your cost per conversion.

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