Visual Content On Instagram has transformed from a simple photo-sharing application to an effective marketing channel. Instagram has over a million active users and also has a large number of influencers with a massive amount of following. For each year Instagram releases plenty of new tools for businesses, new ways to drive traffic, IGTV- standalone video platform, shoppable posts, and advanced analytics.
Importance Of Visual Marketing
Visual Content in Instagram is an important metric that increases brand awareness effectively.visual marketing speaks less with an image or a video and impacts your customer more. It mainly focuses on using unique and relevant images with specific design elements to grab attention from customers.
Instagram Marketing For Business
Visual Content On Instagram has become the home for brands and more than 25 million companies worldwide use Instagram for business. This platform provides higher engagement, loyal customers, and business goals can be achieved. Instagram creates an opportunity to market products to the target audiences and also helps in creating brand awareness.
Define your target audience through demographics, competitor’s research, and analytics on other social media.
Set goals and objectives- pursue the SMART (Specific, Measurable, Attainable, Relevant and Timely) framework.
Focus on the right performance metrics and align your goals through awareness, engagement, and conversion.
Work with Instagram influencers on your niche.
Share great content and create a visual aesthetic for your brand.
Develop A Visual Content Strategy On Instagram
For any business on Instagram, the default marketing goals would be Brand awareness, engagement, sales, and conversion. Establish certain business objectives that will aid in achieving goals and further create a content strategy for Instagram to achieve the results.
For example, if you need to sell more products on Instagram. Focus mainly on product images, videos, Instagram stories with links to product pages, product tutorials, and so on. If you are promoting an unknown business, then focus on building brand awareness and Instagram engagement.
Visual Content Instagram is perfect for marketing and business where users have closer relationships with business profiles; over 80% of Instagram users follow at least one business on the platform. Develop a visual content strategy on Instagram to achieve a good ROI (Return on Investment).
Let’s discuss the main Instagram marketing objectives to create winning visual content.
Work with influencers on a specific niche and reach more potential audience.
Drive traffic to your website and product landing pages.
Build audience engagements.
Showcase business personality and company culture.
Promote your products and increase brand visibility.
Instagram Live allows users to stream live videos and interact with their audience in real-time. Visual Content in Instagram Live is a means of interaction where the audience submits questions and comments through the platform. Marketers can integrate Instagram Live into their social media marketing strategy to boost interaction with consumers and connect with the new potential audiences. Some great visual content for Instagram
Create long-form videos on Instagram on IGTV, available in both the Instagram application and the new standalone IGTV application. It supports both horizontal and vertical videos. IGTV provides the opportunity to reuse popular video content. Analyze the result obtained through long-form content and based on the data offer meaningful stories about your brand.
Plan Your Instagram Feed
Instagram is all about visual content, so it is important as a marketer to plan your Instagram content and schedule your posts at the right time. Possess a cohesive Instagram aesthetic to show off your unique style and reach your goals faster. Create a themed Instagram account, express a certain vibe, stick to one color and have it repeated in various ways to help people recognize your brand.
Analyze And Optimize Instagram Visual Content
Be realistic about how much content you post and start by setting up a clear and consistent schedule. Decide a posting frequency when you are sure about what to post and when to post. Add hashtags and geotags for every visual content and monitor your hashtag insights to measure your performance. Instagram analytics helps you to analyze and optimize your visual content to identify what works best. Unlock your creativity, inspire the audience and take enough time to develop amazing visual content for your Instagram account.
Types of Instagram visual content
Instagram visual content can be characterized in three ways: photos, videos, and stories. Some of the visual content that you can create for your Instagram business accounts are:
Behind the scene content: Engage with your audience through behind the scene of your company and build authenticity.
Product images and videos to highlight your business products or service.
Build up brand awareness through branded content to highlight your company culture.
How- to- content/ educational videos: Provide value to customers through educational videos.
Product tutorials: Show your consumers how they can use your products and certain features in your products.
User-generated content: Create posts featured by people.
Experiment with all of the different formats and keep your account interesting and engaging. Try each type of content to understand what kind of content works best and what needs improvement. Add a creative and branded hashtag to help people find you and share them with your influencers and communities to gain active potential followers.